Research

Interests

By integrating cutting-edge research from multiple disciplines, DIRECT aims to revolutionize our understanding of climate and energy communication, ultimately accelerating the transition to a sustainable future.

Current and future research directions include:

Neurocognitive Responses to Climate Messaging

Currently underway, this groundbreaking study uses a combination of “in-moment” brain and body measures to map patterns in response to various climate and energy narratives, providing insights into effective communication strategies.

Behavioral Economics of Energy Choices

DIRECT researchers are examining how economic incentives and cognitive biases influence individual and community-level energy decisions.

Psychophysiological Impacts of Climate Change

This ongoing collaboration investigates awareness of the mental and physical health outcomes caused by changing environmental contexts and explores resilience-building communication techniques.

Cross-Cultural Climate Communication

DIRECT is conducting comparative studies on climate change perceptions across different cultures, aiming to develop globally applicable communication frameworks.